Book: Creativity, Inc.
Author: Ed Catmull

“My goal has never been to tell people how Pixar and Disney figured it all out but rather to show how we continue to figure it out, every hour, of every day.”

Creativity, Inc. is the book I chose to tackle in March. I wanted to expand my reading borders and challenge myself to read something I wouldn’t normally gravitate to. I’ve always been so fascinated with Disney and the legacy Walt built, but couldn’t settle on a book about him or the company (send me recommendations if you have any). I stumbled upon this book and was intrigued by the cover. Although Buzz Lightyear isn’t my favorite Pixar character (Mike Wazowski fan), their company is notorious for successful animated movies. Being a part of the Creative Team at my church, I decided to give this book a try.


Creativity, Inc. is about the history and evolution of Pixar Animation Studios . Co-founder, Ed Catmull shares insights on the core values, methods, and unique environment that make up the organization. He tells about the journey of his career and the uphill battle he faced in order to fulfill his life long dream of creating the first ever computer animated movie (Toy Story). The book aims to help managers build and maintain a creative culture in their workplace. To help creative managers become thriving leaders and bring out the best in people on their team. Not only does he give an in-depth look into the heart of Pixar through each chapter, but gives readers bullet points at the end of the book for an easy reference of what you just read. Because of Pixar’s success, Catmull and his fellow co-founder was asked to oversee Disney Animations. He shares of the challenges and breakthrough he had in that company as well.


Overall, I found this book captivating and highly informative for anyone who is an innovator or leading a creative business/team. I admire any successful individual who shares their tactics in success to help others rather than keeping it to themselves or within their company. I was so fascinated with Catmull’s journey and his fight to see his dream come into fruition. I normally go for books that have a spiritual aspect to it because, in my opinion, I want to read something that will “add” value to my life or be applicable. It’s amazing to see how some of the company’s methods could be correlated with how we run things in church. Pixar believes in a mentorship program that takes people along on the journey (discipleship). They value their teams over any idea or movie (people are our priority). I could go on and on. Lastly, I just geeked out over the behind-the-scene stories of the Pixar movies. Most points he was trying to make was referenced with a movie. Pixar’s level of excellence and work ethic inspires me to bring my A game. I recommend this book!

Favorite Quote

“Find, develop, and support good people, and they in turn will find, develop, and own good ideas.”